Eight motivate the staff more dynamic model [1]

Many managers complain that their staff do not have energy, lack of passion, or even that the employee with the present state of jobs. However, according to Maslow's hierarchy of needs perspective, human nature itself has been the desire to pursue higher level needs. When we carefully examine these managers to be implemented in the enterprise incentives, they found: their incentives is not comprehensive. The following eight incentive model should apply the same management in order to achieve the desired effect, otherwise, rely on 12 kinds of incentive model, power and success can only be temporary, does not develop Yongjiu.

The so-called incentives stimulate employee means the target in the pursuit of a degree when ready.

Target excitation

Behavioral scientists think: are motivated more by the desire originated in the needs of people, an unmet demand is the motivational starting point is the key cause behavior. Because of unmet demand will result in the individual inner tension, causing individuals to take certain actions to meet the demand to remove or mitigate the tension.

Goal is to encourage business needs into the needs of employees. In order to relieve the needs of the tensions brought him, he will work harder. Achieved initial results in staff time, managers should also be the results of feedback to the staff. Feedback can make employees aware of their level of effort is adequate, the need for more efforts to help them after the completion of milestones to further enhance their goals.

Encourage the use of goals is important to note three points:

First, encourage goal setting to meet the needs of the object. Objects that should inspire the work of the achievements obtained with the legitimate expectations of linked, so that a positive incentive to show the purpose of object behavior.

Second, the goals must be clear. For example: "Sales this month to increase the previous month," the goal of such as "this month to the previous month sales up 10%" more stimulating this goal.

Third, set goals both realistic and challenging. Target too difficult, elusive people; goals too low, affecting people's expectations, hardly inspiring. Regardless of whether the target objective can be achieved, as long as the employee can not be perceived goal to achieve, the extent of their efforts is reduced. Goal setting should be like the apple tree, as not standing ground Abstract, but as long as the jump can reach them. Correct approach should target long-term goal broken down into stages.

Material incentives

The so-called material incentives, that is, to satisfy their material needs from start to adjust the material interests, which motivated and inspired people to control their behavior upward trend. Material incentives and more to pay, pay, bonuses, fines and other forms, in the present socio-economic conditions, material incentives are an indispensable means of incentive, it rewards according to strengthen the distribution and mobilization of the working staff have great enthusiasm for the role.

Emotional motivation

Emotional motivation for the induction of material benefits is not, nor is to stimulate spiritual ideals, it means the leader and the led to feelings of connection between the means of the incentives. Everyone needs to care and thoughtfulness, a cordial greeting, some comforting words can inspire people to act as the driving force.

Incentive to pay attention to the use of emotional duality of emotions: positive emotions can enhance people's energy, negative emotions can weaken the people's vitality.

Emotional motivation is to cultivate positive emotions motivate target. The many ways, such as: communication ideas, solve problems and comfort of home visits, communication and entertainment, criticism to help, joint work, democratic consultations. As long as the real leader of caring, respect, care incentive target, through the exchange of fully reflect the feelings of a "human touch", he will send you the sincere feelings of his voluntary acceptance of your leadership turned into a conscious action.

Negative incentive

According to American psychologist Skinner's drive in theory, can motivate behavior into positive motivation and negative motivation, that is what we usually reward and punishment. The so-called positive incentive is consistent with organizational objectives of the individual expectations of behavior incentives to make such acts more frequently, improving individual initiative. The Wei River is a negative incentive against the organizational goals of the individual expectations of the conduct of non-punitive, so that this behavior does not recur, so that individual initiative in the right direction for the transfer target.

In the organization, the positive incentives and negative incentives are necessary and effective, Yin Wei these two ways 浼?incentive effects not only directly on Geren, and will indirectly affect the Zhou Wei De's individual and Qunti. Through positive role models and the typical negative rousing form a good style, it will produce positive invisible code of conduct and regulations than the boring dogma more intuitive, more specific, more specifically, to the whole group behavior-oriented and more positive and lively.






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Ten new media future and destiny of the four buildings Television ___

Noisy, "slotting allowance" high, there is no qualification of news and information broadcast, advertising spread, the contents of a single, property TV even more difficult. Hailed as "the sixth media" building television, born no doubt was a new thing, stole the show, but with the freshness of the strip, building the shortcomings of television more exposed.

TV Industry Events Building, 2006

January 8, 2006, Focus Media to 94 million U.S. dollars in cash, 231 million U.S. dollars 325 million shares of its major domestic competitors, the price reached a merger agreement Target Media, Focus Media this new buildings in China occupy 98% of TV share. (Focus Media has finally cleared the competition, a dominant)

February 2006, in Chaoyang District in Beijing saw Target Media office buildings television news turned out to be more than two months before the "news" is very confusing. (In the absence of news media intelligence, building the new TV only wine in old bottles)

February 2006, North Canton City TV conquering a city the media, plans to install the display end of the year the number reached 10,000, and building television quitting. (City TV building television experience siege)

March 2006, Focus Media's commercial buildings in the original network segment platform resources, including commercial network launch, the Chinese leaders Network, China Business Travel Network, the Chinese fashion network of 7 major product lines. (Cohabitation of the building advertising needs further subdivision)

April 2006, Xi Cheng media set in the supermarket ads TV switched to the "club", and Focus Media signed. In the Tesco 13 successive prosecution "traitors" after supermarket, Xi Cheng media to "unfair competition" customers away grounds, to Focus Media to court and claim 1357 million yuan. (Building TV providers compete for resources is heating)

June 2006, was the beginning of Focus Media to 30 million U.S. dollars of expensive acquisitions WAP PUSH Dotad operators in the renamed Beijing Focus Media Wireless Co., Ltd., the official start operations, started selling mobile advertising. (Following the television building after flying into the homes of ordinary people, Focus Media looks for new profit point)

July 2006, due to rent, building locations and number of objective factors, Focus Media has adjusted its business premises advertising prices, price increase of 10% -12%. (Property Recognizing the limited building space, one after another price increase)

Review: Building TV is bound in a small space

This year, many communities in Beijing, the lift of LCD TVs are frequently taken down, apartment buildings television has once again suffered question. To a 10-story apartment as an example calculation, a ladder 2, an average of three people per household, the total number of around 60 people so little traffic, advertising effectiveness naturally out of the question. The express shuttle to the streets has become a member of the main building television audiences.

Despite aggressive television building, the audience, "dogged" in the tiny elevator, but in a small space in the television building, going up can only be met "ceiling." Removed either actively or passively taken down, many buildings for the TV providers, are a smart choice.

Shanghai Hai strategic management information consulting firm in Shanghai and Beijing to conduct research, commercial office space on the white collar workers who visit random intercept. Survey, white-collar occasionally or never see buildings 55.6% for video ads, video ads often see buildings and can impress only 10.1% of the buildings regularly to see video ads, and affecting the shopping desires of only 6.3%.

For outsiders, the building's fatal wound is the only video broadcast commercial advertisements, the same ad repeatedly broadcast a longer update cycle. Strictly speaking, building TV is just a kind of "advertising", and television, newspapers or the Internet, the audience first look at the content, be content to attract, and then to accept advertising. Content of advertisers, the main bridge between the audience, but the buildings do not have this basic feature television.

In addition, the building remains the main channel television offices, but with the large number of buildings with the signing ready for renewal, many buildings began to demand higher prices, some of Wangfujing and Trade building in even doubled. Focus Media was originally developed in this niche market, no one recognized the value of which, however, when the fame of its success when the TV rental buildings also will correspondingly.

Again, building the elevator's stay short and relatively anxiety, it is difficult to seriously look at advertising, communication effect is difficult to assess. The advertising segment is very important, not only to achieve geographical breakdown, while the content segment to do, but building it is difficult to do television, to take man to play his way, once a week to replace the contents of the same time, quite a mixed bag of various advertising, dissemination of results will inevitably be affected.

It is in this context that gave birth to more segments of the building TV New Army. Morningstar Investment Group, Hong Kong, the health of the media, Legend Capital's extensive media source train, with the background of the Beijing city government TV, occupied the main airport of the flight of domestic U.S. media, and a considerable advantage in the malls of Shanghai Xi Cheng media, etc., are sub- Fresh TV with buildings limited space for development.

Entrepreneurs Forum:

Focus Media CEO Jason Jiang: 2006, Focus Media has a new growth point

Year 2006 public focus on the development of two directions: first, large-scale outdoor LED media, that is, large screen video ads. Secondly, mobile advertising, which is considered strategic positioning for the company. Whether the framework of the media, or last year's acquisition or merger earlier this year gathered Ye Hao, Focus of the strategic positioning has been established, is to build China's largest media groups living area.

Xi Cheng Tian Guanyong Media CEO: Focus more like a portal Sina.com, which is a breakdown of our professional website

And divided, the degree of gathering known than the culture of Yuxi City, the brand still relatively weak, but in the big box area of Yuxi City, the name rang in Focus Media.

Despite aggressive television building, the audience, "dogged" in the tiny elevator, but in a small space in the television building, going up can only be met "ceiling." Removed either actively or passively taken down, many buildings for the TV providers, are a smart choice.

Shanghai Hai strategic management information consulting firm in Shanghai and Beijing to conduct research, commercial office space on the white collar workers who visit random intercept. Survey, white-collar occasionally or never see buildings 55.6% for video ads, video ads often see buildings and can impress only 10.1% of the buildings regularly to see video ads, and affecting the shopping desires of only 6.3%.

For outsiders, the building's fatal wound is the only video broadcast commercial advertisements, the same ad repeatedly broadcast a longer update cycle. Strictly speaking, building TV is just a kind of "advertising", and television, newspapers or the Internet, the audience first look at the content, be content to attract, and then to accept advertising. Content of advertisers, the main bridge between the audience, but the buildings do not have this basic feature television.

In addition, the building remains the main channel television offices, but with the large number of buildings with the signing ready for renewal, many buildings began to demand higher prices, some of Wangfujing and Trade building in even doubled. Focus Media was originally developed in this niche market, no one recognized the value of which, however, when the fame of its success when the TV rental buildings also will correspondingly.

Again, building the elevator's stay short and relatively anxiety, it is difficult to seriously look at advertising, communication effect is difficult to assess. The advertising segment is very important, not only to achieve geographical breakdown, while the content segment to do, but building it is difficult to do television, which broadcast to artificial means once a week to replace the contents of the same time, quite a mixed bag of various advertising, dissemination of results will inevitably be affected.

It is in this context that gave birth to more segments of the building TV New Army. Morningstar Investment Group, Hong Kong, the health of the media, Legend Capital's extensive media source train, with the background of the Beijing city government TV, occupied the main airport of the flight of domestic U.S. media, and a considerable advantage in the malls of Shanghai Xi Cheng media, etc., are sub- Fresh TV with buildings limited space for development.

Entrepreneurs Forum:

Focus Media CEO Jason Jiang: 2006, Focus Media has a new growth point

Year 2006 public focus on the development of two directions: first, large-scale outdoor LED media, that is, large screen video ads. Secondly, mobile advertising, which is considered strategic positioning for the company. Whether the framework of the media, or last year's acquisition or merger earlier this year gathered Ye Hao, Focus of the strategic positioning has been established, is to build China's largest media groups living area.

Xi Cheng Tian Guanyong Media CEO: Focus more like a portal Sina.com, which is a breakdown of our professional website

And divided, the degree of gathering known than the culture of Yuxi City, the brand still relatively weak, but in the big box area of Yuxi City, the name rang in Focus Media.







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Log multiple Gmail accounts at the same time - Firefox extension

Gmail Appinn is written in the software I use AutoHotKey, using Firefox3 and expansion of Prism, the Gmail system into the Central Plains as an independent desktop program, like students. And compared with normal Web browser, Gmail Appinn neither the menu nor the toolbar, just to maintain minimal UI. Gmail Appinn advantage is that you can treat it as a normal desktop application to use.

Very suitable for busy people do not want to open Gtalk disturbed the Gmailer.






Figure 1 Gmial interface

Features:

Support for multiple Gmail account simultaneously log.

Can be minimized to system tray

Auto Login

Background control Prism

Tips for new messages, and similar to Google Talk Tips

When Google Talk presence, you can set up a new pop-up message asks if






Fig 2 e-mail reminder

Support the main interface shortcuts exhale

Custom Projects rich (check mail interval, pop-up prompts residence time, a new voice message prompts, Prism window name, the default login of Gmail interface)






Figure 3 login screen

Encrypted password stored in the configuration file

Automatically check the message data stored in memory, not to hurt the hard drive

Usage:

The first step, you must install the FireFox 3 browser and install the expansion of Prism.

The second step, run FireFox, open Gmail, click on "tools" menu, select "Convert Website to Application", in pop-up window, in the "name" in input: Gmail, check Gmail, click ok. See next map:

The third step is to run "install. Exe", is set up, click "OK" to start the program directly.

Tips:

1, Firefox and Prism where the path where the path is a shortcut from the second step in the establishment, acquisition of data, keep the default on the line. The second step to establish a shortcut will be deleted.

2, mouse over the "check mail interval" and "pop-up prompts stay", scroll wheel can automatically change the data.

3, when GmailAppinn.exe running, open the setup interface is set up, click "OK", GmailAppinn.exe will automatically restart.

4, the contents of the password input box is empty every time you start, because your Gmail password is encrypted and stored in the configuration file, if there decrypt the password and the password input box to display your password as asterisks, it can be See the software detects an asterisk, encryption will be lost meaning, so empty. After the first set, they do not change your password, let the password box blank on the line.

5, in the Gmail interface when maximized, click the task bar, you can hide the tray, I believe that eMule and used software like Twhirl friend some love. (This feature is especially want to thank Helfee code provided)

6, how to turn off the "new mail alert sound"? In the setting where it will be empty on it.

7, N to open a Gmail? After the above settings, a copy of the entire Gmail Appinn, and then click your account and password reset.

8, left-click the tray icon to display the Prism.

bug:

Please do not use the right menu ShowGmail to display interface, or will happen can not be hidden to tray problem. If the unfortunate Click how to do? Please restart the computer. If that does not work, open the setup interface, change it "Gmail window name."

Careless, to set interface "When Gtalk exist", labeled "When Gtalk time"

Disadvantages:

Prism, is to eat large memory. Will occupy 50 ~ 80 MB of memory. Here someone may ask: how do IE ah? Because with IE I do not go on the development and use IE, then N can not be achieved to open a Gmail.

If you are using Firefox Portable version, first run Gmail Appinn, and then run Firefox will prompt: Another instance of Firefox is already running. Please close other instances of Firefox before launching Mozilla Firefox, Portable Edition (Test). To the effect that: another Firefox is running, please close it after running the program.







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Mengniu: standing on the crossroads?

Main attack in the major cities to establish a "business center" and the growth of the logistics team, could signal a leap is about to begin a new

Mengniu just 4 years old are beginning to realize the importance of construction of the foundation, and it has to channel construction, the training staff put on the agenda. Its most recent plan is from the main attack this year in major cities, "business center" to assist the business activities of the local dealers.

A rumor

There are rumors that, Mengniu and other places in Beijing recently set up marketing centers, supermarkets and other terminals in person to do sales and distribution, because the local dealer with the growing scale, the headquarters had no control. But Mengniu liquid milk sales leader Zhao minister insisted that the business development center and sales center is two totally different concepts, the role of business development center to help dealers grow their businesses, rather than replace them.

Concrete expression of this form of assistance is in every city, Mengniu headquarters staff assigned to the business center, promotion staff, tallying personnel development for the dealer business, helping them to tally, promotion, distribution by dealer do. That is, Mengniu a human and costs, the profits were to go shopping dealer sellers.

Mengniu's corporate culture, there is a "partner to make money", reflecting the business activities that all staff operating expenses paid by the companies, the profit will belong to the dealer. Zhao Minister said: "In the future we will build offices and directly managed the company, helping clients develop their business. Supermarket end we will not do it themselves, at least not nearly two years."

Dealer sales model system

In the past four years, Mengniu has been produced as a full distributor sales model. Such as its temperature milk, 15 per month customers will be the next to cargo plan, and a rolling 3 months to make plans, spread the direct sales department, sales department dedicated coordination and planning room, according to the company's production capacity situation and market demand configuration and organization of production output next month, and then distributed to customers as planned.

This model with the inception of the company's strength and product type. Mengniu's liquid milk products are mainly short-preservation at room temperature (45 days), long-preservation at room temperature (6 months, 8 months) and low temperature products (yogurt, fresh house) 3. Tetra Pak to one fell swoop famous pillow bags of milk and milk compared to the greatest advantage is a long shelf life, typically up to 45 days. As a result, the middle part of the time loss is negligible up to. The city-based companies such as Bright Dairy, due to the preservation of the main part is sent directly to the customer on the way with fresh milk, so cars with direct-to-end.

However, this model comes with a worry that the local dealer in the control terminal market in the main shop big bully, do not follow the provisions. For Mengniu, it's a great place to distributors sometimes accounted for annual sales of 20% -30% of the total. Mengniu employee said a Beijing branch, in the first half of this year's "boxes and polite" activities, individual distributors had already ignored the provisions of the company without permission not allowed unboxing unboxing.

In fact, as the big brother of Erie Mengniu companies are also beginning to go the way of dealers, but the development to the present, it has established offices in some cities, the marketing center directly to the terminal.

"Just playing, not buy"

But with the social resources to develop their own ways of doing things is always Mengniu and business ideas. It does not own transport vehicles, transport vehicles, all using social with their CEOs Niu Gensheng saying that "the fight, not a car." Thus, it saves a lot of people keep a car to support the expenditure.

However, doubling output to Mengniu transport a lot of pressure, speed will become paramount. Mengniu liquid milk storage and transport head Zhanghu Gang said he Mengniu Transportation Department from 2001 to the time, the company with annual sales of only 290 million yuan, but by the end of the year, that number has soared to 850 million yuan.

Zhang said Mengniu a relatively smooth logistics channels and good planning system. Customer pre-orders, in addition to the sales department, planning outdoor, also reached the logistics, so put capacity, market demand and logistics combine. Logistics can know exactly a month traffic next month, ahead of time resources, transport and transport mode preparation. In addition, the transport vehicles will be transported each time coming from outside the box, Tetra Pak and other raw materials and finished products shipped out to do a basic combination of the vehicle's usage increased a lot.

For the cold chain, Zhang Hugang stressed sure to build. "If you do date with products, it certainly is a great move. As to what way to do this action, is not yet determined, but is definitely a development target." Beijing, Tianjin, the two started in 2001 with sales of Japanese Mengniu yogurt production plant built in Inner Mongolia and Beijing, Datong County. Mengniu current practice, there is no storage conditions of the areas determined not to sell.

In addition, Mengniu in each of its shops, family-run shop, wholesale shops, retail devices available in the freezer, to ensure low product quality. As for Beijing, Guangzhou and other places are sold to low-temperature products, all going Automotive, despite much higher costs than rail transport, but in time can be guaranteed. Typically, the supermarket produce at low production of more than 3 days after the date of purchase will be refused, so Mengniu must ensure that their products reach the end within 2-3 days.

Make a list of each larger

Mengniu to reduce logistics costs is to try to keep a list of every larger, the scale, the various links in the transport can get discount on. Tetra Pak products such as the railway walk, a certain amount each year after the delivery of goods in the distribution box so you can get a good discount. The Tetra take the Automotive pillow products, and take the car and walk 5 tons 3 tons of cars, the cost to be much difference.

For a very short shelf life of cold products, reduce transportation radius can shorten transit time, which requires the production plant from the point of sale as possible. Mengniu milk is not out of principle is grassland, but the cup yogurt, you can build factories in other areas, using local surrounding milk. Mengniu third quarter of this year to establish a base located in Jiaozuo, Henan, can be expected to be completed early next year, mainly producing low-temperature milk, this way you can reduce the transport radius, central China to open up vast markets.

Zhanghu Gang said the company will also recruit in other companies did business the logistics backbone of people to play, and regularly organize training, with the co-operation with the industry in exchange.

A dairy investment analyst commented: "This is Mengniu's future development will play a crucial role."






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Fun Chinese version of Firefox mode conversion work great transfiguration Entertainment

Firefox browser (Firefox) has been the "security" and "fast" and so known, but its real appeal is that Firefox has a wealth of "add-ons" (Add-ons). More than 5,000 add-ons to an internal strength as a powerful martial arts master re-equipped with a 18-like weapons, greatly enhanced the use and function of Firefox, you can allow different users to personalize their own taste to configure their own fire Fox browser! However, if people share a computer, or the same person at home and at work on the browser's configuration requirements are different how do? Chinese version of Firefox (Firefox China Edition) built-in "Switch User Configuration" feature Let your Firefox cloned a technique, a key switch!

Figure 1, the Chinese version of Firefox built-in "Switch User Configuration" feature



Here we look at how this little fox is his magic, in your browser to achieve "cloned technique"?

Firefox cloned using a technique

Click the left side of the Firefox browser, "Firefox Shortcut", select "Switch User Configuration" -> "Manage User Configuration" -> "Create Profile", click "Next" in the "Please enter a new profile name "Enter you want to set the mode, such as" work "; then, click on the" end ", it easy to complete" work "mode settings. After, you can "work" mode to add additional components associated with the work.

Figure 2 in the Chinese version of the Firefox user profile settings



Similarly, you can set according to the method just "family" model, and in the "family" mode, choose your favorite Firefox add ons. Here, the author to recommend a called "Suricate" Firefox add-ons, it is intended to prevent minors access to adult sites, is a very good parental control tools, there are already more than 30,000 downloads, It is said than some of the "Youth Escort" software should be easy to use yo!

If you are for your Firefox browser settings the "entertainment" mode, you must not forget that in the "entertainment" mode, install the following Firefox add-ons:

Security Control, to help pay for your Firefox compatible Po, easy online shopping!

Cooliris, you can make your page show full-screen 3D browsing effect, more than 1,500 people have become super-fan of it!

Gladder, can automatically determine whether you need online agency, usually by people to install it because it can be very convenient access to Wikipedia.

eQuake Alert, regardless of where the earthquake around the world, your Firefox will tremble! since the "5.12" after the writer I have been concerned about the news of the earthquake.

Firefox add-ons to add more, you can visit: https: / / addons.mozilla.org / zh-CN / firefox /, Firefox add-ons website according to the "Language Tools", "photos music and videos" , "news blog" and other categories, guide you configure your Firefox browser.

In addition, through Firefox Chinese version of the "User Configuration", you can set on the same computer with different user name to facilitate the sharing of more than one computer.

A user mode key switch

Configured user mode, you directly in the "Firefox shortcut" select "Switch User Configuration", select the settings you have a good configuration (such as "Entertainment"), click on "Use Configuration", you can switch the mode use your Firefox browser, a!

You can also click on the "Firefox Shortcut" -> "Switch User Configuration" -> "Manage User Profiles" in the "manage user configuration" in the "Create", "Rename" or "delete" configuration file.

Introduced so much, we still come to experience it yourself! In the Chinese version of Firefox "mode switch" technique found in cloned have fun, make your Firefox work, play correct, easy one-click reopens after facelift!







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Wang Zhuo: LANDesk Chinese "master" (1)

As the saying goes: "the spring, the plan is on the 1st morning." "Spring", an enduring thousands of years, scholars of the subject population, a record the people's hope for the future Jiyu a good season. Indeed, the spring symbol of hope, spring represents the revival of all things. This year, the spring is especially LANDesk, March 5, 2003 at LANDesk (Beijing) Software Co., Ltd. was established in a press conference held in Beijing, marking the world's leading software development company --- LANDesk (LANDesk) debut in China. We are also very excited is that, in the company's management team saw a tall, handsome Chinese, this is LANDesk's CEO --- Wang Zhuo, a thoroughly Chinese. When trying to use GOOGLE search on "Wang Zhuo" you may find the relevant information is not a lot, but if you go search on "JOE WANG" Maybe you have more to discover. Could see, Wang Zhuo's overseas work experience than many of their extensive in the country. The appearance of easy-going and very good at communicating Wang Zhuo people seem to have a force attention to the opportunity through this conference we LANDesk, and he has more knowledge and understanding.

"Clouds" of the dispersed

Silicon Valley can be said to be an ideal place for business success, a lot of people can dream the dream of a successful Workshop. Here, not always successful, nor eternal failure, although the downturn pressure was very hot, but still keep the story of Chinese entrepreneurs in Silicon Valley staged curtain. Wang Zhuo was born in an ordinary Beijing family, admitted to Peking University Department of Computer Science Entrance, 4 years later became Professor of National People's Congress declared the third Sa graduate division. In this period a "Silicon Valley fever," a book for young Wang Zhuo excited, so graduate students graduate and take time management of the University of Southern California, business dreams and impulses within one year he received a degree in management, and most of the "outstanding student "Like, Wang Zhuo also hope to establish their own company to accomplish something his career. Only this time he never thought years later they will start to embark on a difficult path, which is full of setbacks and frustrations of a long road.

Joe Wang's first job in the United States yes in a compiler to do a software company to do device product manager, the main is 璐熻矗 product analysis, market analysis, competitive analysis, and soon, to good market for performance, there were only 26-year-old's Wang Zhuo was promoted to vice president on. Two years later, by chance met Joe Wang, a venture capital business, and to reveal some of their own ideas, investors feel this guy's idea is very good, so decided to invest, set up the clouds software company, was dissatisfied Wang Zhuo, 28, vice president of the same riding position.

However, entrepreneurship is difficult after all. Wang Zhuo, led his men out hard to product development, but faced funding problems because it was just in time for the U.S. economic downturn, investors in the economic downturn, decided to divest, Wang Zhuo only themselves face bankruptcy and clean up the mess of the situation. Wang Zhuo said the company's failure is the failure of financial management, the failure to make him aware of all the original product is not the management company of any one link failure will bring disastrous consequences, and financial issues in particular. Software companies, pre-investment over time there will be no output, only when the software product to be completed before there may be income. The product must have completed a second tranche of investment in, carry out marketing and sales for operating expenses. If you do not continue once the funding, the entire project will come to naught. Although the last clouds closed down, but his products and to some customers agree, is more important is the business to Joe Wang received a lot of management and legal knowledge. Failure is not terrible, even in Silicon Valley to encourage risk-taking, but also to allow failure. And an entrepreneur, every failure, the value of the new venture will be higher, many companies are continuing failure to grow up.

"20/20" the suffering

Wang Zhuo then back to square one. Before him are two roads, one way is to do professional managers, a good salary and stock holding, step by step live comfortably and safely. Another way is venture, risk more and more difficult but also more opportunities. Wang Zhuo chose the latter, "this time does not start, his long-standing dream I am afraid there is no chance to become a reality." Zhuo Wang is the second attempt with two other partners started a new journey as an entrepreneur They created the 20/20 was purchased by Symantec Corporation. 20/20 inception, most began developing software products in the DOS operating system was developed under an enhanced database software: WestLake Imager. At the same time, Windows 3.1 operating system has become available, and quickly engulfed the original DOS market. The original DOS operating system in the era of all-powerful software vendors have disappeared, but originally in the software market, face precarious WestLake Imager updated operating system has been unable to resist. 20/20 The first product in such a brutal market environment is torrent flooded, with no chance to struggle. The failure to 20/20 left a profound negative example that companies must be consistent with market trends, or even ahead of market development. Otherwise, the same as in the bricks. Market is the touchstone of all the technology, only suited to market the technology, no technology is not suitable for the market, this principle is particularly important.

Wang Zhuo had thought of giving up, but still not reconciled. In early 1993, 20/20 of the developers started developing a Windows platform, the installation program: PC-Install. This software not only development time is short, and clear user requirements. More than a year thereafter, the installation of the software market was a bayonet fighting. Enterprises in the function of mutual competition, Showdown. In this way, a number of software vendors with similar products and with almost the same with similar strategies in a narrow field with a desperate competition. 20/20 through 3 years of operating losses, 20/20 at the end of 1994 finally began to profit. During this period, production and installation of enterprise software products through an Ebb Tide, last only a 20/20 and the other a company called Install Shield. The 20/20 is able to survive the weak strength and began to profit, Wang Zhuo that fought a detour because of war. When all firms are in desperately enhanced software functionality, the time to show off technical strength, 20/20 confused marketing focus from products transferred to a specific user group needs. They sought to allow users to understand: While our product features is not the most full, but our products allows you to easily learn to use. Therefore, some low-end market is 20/20 to seize. This, Install Shield, and 20/20, respectively account for the company's high-end installation market and low-end.









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